Website analysisI have chose to look at the website ‘NYLON’, although it’s main consumer focus is the publication which is USA based, the website itself has all the appropriate characteristics of a well formed online publication.
To look at it face value it would seem to be just another modern online representation of its print counter part, but unlike the ‘Observer’ and ‘I:D’ magazine it uses the website to its full potential, not just to advertise the magazine or edit printed copy to fit the website, but to draw a new online consumer in.
They manage to do this by using an interesting feature, ‘NYLON’ uses its online platform for social networking, and they have many ‘MYspace’ sites designed for the fans and to make contacts. This feature is also used to break down their target reader; this can be seen in the culture tab where by they use different countries to give relevant news to their audience. This also gives consumers a chance for feedback and to interact with the journalists, this is becoming a more popular attribute in news sites such as ‘The Sun’ where comment pages are left open for reader discussion.
The site itself is easy to navigate with all the relevant options displayed at the top of the page, it uses useful roll overs which indicate which features of the site can be accessed i.e. fashion, beauty, culture.
The site is left aligned showing all new articles and current news while advertising sits to the right hand side.
Like ‘Dazed and Confused’ website they take full advantage of the multi media element of the web, they use filmed features and profiles to enhance the site and to use the full potential of the site as we will only read so much.
Like most sites that are print dominated you can access the publication in a digital format. I feel that ‘NYLON’ has made full potential of its brand, branching from print to social forums and multi media elements.
